The definition of a community is ‘a group of like-minded people’, in this case the expats. The objective is to create a community around the Hello Housing brand. More specific: an online platform where people who share one or more common interests meet on a regular basis to talk and share their experiences. A community is more than providing web facilities and posting content; it is about providing the feeling of connectedness for customers of Hello Housing. Within the digital environment, discussions are possible, people can form groups and news can be shared. Furthermore, events are organized, and customer satisfaction surveys are held. Expats are free to participate; we use this as a way to encourage contacts between expats and Dutch citizens.